The Confidential Summary Booklet (CSB) is a 8-12 pages long Business Profile that is ideal for main-street business sales, with a limited marketing budget.
The CSB is provided to Prospective Buyers who have signed an NDA (Non-Disclosure Agreement or Confidentiality Deed) and is meant to provide enough information to inform them about the most important aspects of this business sale in order for them to decide whether or not to proceed with the enquiry process.
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What are the features of a Confidential Summary Booklet (CSB)?
Size: 8-12 pages
Ideal for: Main Street Business Sales, with a limited Marketing Budget
Turnaround Time: 4-6 business days (Contents & Design)
Inclusions:
- Professional Copywriting
- Financial Analysis
- Analysis of Supporting Documentation
- Online Research
- Licensed Stock Imagery (if required)
- Graphic Design matching your Brokerage’s unique visual identity
- 2x Rounds of Revision
Language: Commercial (unless specified otherwise)
Sections:
- Executive Summary
- Key Considerations
Business Profile - Lease Summary
- Location Profile
- Franchise Overview (if applicable)
- Financial & Add-Back Summary (up to 3 years)
- Disclaimers
- Brokerage Profile
- Broker Profile
- Business Acquisition Process
What is the process for creating a Confidential Summary Booklet (CSB)?
Step 1
The Business Broker / Intermediary lists the business and collects the information required;
Step 2
The Broker/Brokerage e-mails BBMS Media ("Marketing for Business Brokers") the documents required and requests that a specific type of Teaser Video be built;
Step 3
BBMS Media ("Marketing for Business Brokers") provides a first draft of the file in a n MP4 format within 3-5 business days;
Step 4
The Broker/Brokerage (in consultation with the Sellers, if appropriate) advises BBMS Media ("Marketing for Business Brokers") of any amendments required;
Step 5
Amendments are undertaken by BBMS Media ("Marketing for Business Brokers") and returned to the Broker/Brokerage;
Step 6
The Broker/Seller can have one more round of alterations (included in the price) and then the final product is completed.
What documents are required to produce a Confidential Summary Booklet (CSB)?
Required:
A copy of the online advertisement for the business
“About the Business” Questionnaire
Preferred:
Latest Profit & Loss Statement
Add-Back Schedule (Recasting Statement)
Lease Agreement
Photos of the Business
We understand that getting documents out of Sellers can sometimes be challenging. So, the rule of thumb here is this:
a. We will work around whatever we are provided with.
b. Having said that, the more documents we have, the better the final product will be.
What are the terms and conditions for the production of a Confidential Summary Booklet (CSB)?
Documents & Supporting Information:
All documents for this project must be submitted to BBMS Media (“Marketing for Business Brokers”) before the project commences, not during or afterward, as it may require us to have to re-write different sections each time. Any additional work undertaken as a result of documents or information being submitted after the order has been lodged and the first draft of the project has been submitted will incur additional charges.
Scanned Documents or Screenshots:
If the documentation received comes in the form of a scanned document or a screenshot, whose information cannot be copied out, but rather must be typed up, BBMS Media (“Marketing for Business Brokers”) will consult with the client and advise that either we can add the scanned document or screenshot directly onto the profile or we can type up the information which would incur additional charges on a per hour basis.
Single sale of multiple businesses:
If two or more businesses are being sold as one, additional charges may apply for the production of a Business Profile, as the time required for production will, accordingly, be longer.
Printing:
BBMS Media (“Marketing for Business Brokers”) produces Business Profiles and Brochures in a format that is appropriate for distribution as an online PDF attachment – the specifications to have the file made “print-ready” may be different and, if so, will incur additional charges.
Photos:
If business photos have not been provided for use in Brochures or Business Profiles, we will attempt to source them from the website, Social Media, or other Internet Sources. If none are available, we will add Stock Images. If you wish to make different arrangements, please advise us immediately.
Design:
BBMS Media’s (“Marketing for Business Brokers”) pricing for clients includes the creation of a template to be used for the Business Profiles in line with each firm’s corporate identity. Additional template designs for specific projects or new ones altogether will incur additional charges.
Payment:
BBMS Media (“Marketing for Business Brokers”) will issue an invoice for the project/s above once the first draft is submitted, with the standard Payment Terms of 15 business days from the invoice. Rest assured that even once the payment is received, we can alter/review/correct the project until you are satisfied. If you wish to have the project completed before payment being made (within 15 days of Draft #1’s submission), please note that it will be incumbent on you to request any corrections/amendments immediately upon receiving each version.
Amendments:
The pricing for this product includes up to 2 rounds of amendments. Any corrections that need to be undertaken due to a mistake deemed to be BBMS Media’s fault (eg, grammatical mistakes) are not included and are “unlimited”. Subsequent amendments may incur additional charges. As a courtesy, BBMS Media (“Marketing for Business Brokers) undertakes minor changes (such as changes in Asking Price) free of charge.
Liability:
By ordering this product, the Broker/Brokerage acknowledges that it is incumbent upon him/her/them to verify the accuracy of the information in consultation with the Seller/s of the business prior to the document being disclosed to Prospective Buyers. Moreover, it is incumbent upon the Broker/Brokerage to confirm with the Seller/s of the business that the information provided does not allow for a Buyer who has not yet signed an NDA to identify the business.
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